Culture Manual
The T-ROC Way
What We Do
Who We are
The Team
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The T‑ROC Team

Everyone counts. Everyone contributes.

At T‑ROC, we hire exceptional people. So why wouldn’t we want everyone to contribute? This is a company where every voice matters. Where differences in backgrounds and outlooks bring the power of new ideas and new solutions. More than anything, we’re a team that lives and breathes an unquenchable entrepreneurial spirit. Everybody in the room brings value. And that comes straight from the top.

T‑ROC Leadership

Brett Beveridge
Founder & CEO

Brett is a serial entrepreneur who thrives on building businesses from the ground up and prides himself on being at the forefront of technology. Since founding The Revenue Optimization Companies (T-ROC), he’s propelled the company to be a leader in wireless, electronics, software and retail industries, delivering revenue solutions to big-box retailers and Fortune 500 companies. Brett got his start selling cell phones out of a van at the age of 23. He would turn that van into the nation’s largest mobile wireless retailer with close to 300 stores nationwide.

Karen Paletta
Chief Operating Officer

Karen oversees T-ROC’s brand ambassador and retail staffing operations, while also establishing new paths for growth. Prior to joining T-ROC, Karen enjoyed a long tenure with Sprint, leading sales, marketing and operations throughout the Northeast as Region President.

Lowell Rush
Chief Financial Officer

Lowell M. Rush is the Chief Financial Officer at T-ROC. He has over 35 years of finance and operational experience in both private and public firms, and helps T-ROC execute growth strategies and explore new opportunities.

Randy Knutson
Chief Strategy Officer

Randy has over 17 years of experience in developing and implementing system and operational solutions across multiple industries. He brings a customer-oriented practicality to challenging business situations, leading to predictable, efficient and cost-effective growth.

Leighann McGinnis
Chief People Officer

Leighann’s focus is making sure that T-ROC provides a world-class experience to everyone who joins our company. She’s enjoyed a 30-year career in Human Resources and understands the importance of developing and fostering an environment where people, like you, are given opportunities to excel and thrive. Leighann is a big reason T-ROC continues to attract and keep the top talent in retail.

Have fun and always keep learning: two keys to success at T-ROC.
Brett Beveridge: "It's a Game of Inches"
Brett Beveridge: Always Be Learning

Do you have questions about how you can grow personally and professionally at T‑ROC. Fill out the form below and we’ll be in touch soon. Thanks.

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